Marketing Technopologist

This is a call for a new generation of leaders who consider themselves Marketing Technopologists. A Marketing Technopologist (a term coined by the Wall Street Journal) brings together the strengths of marketing, technology and social interaction. They combine these skills to study how digital advances are changing culture and media. They don’t walk away from the traditional tools of business, but instead embrace breakthrough digital tools to create a new way of doing business. FACT: Only 24% of U.S. marketers consider their firms to be “digitally savvy”. –eMarketer For the business leader willing to evolve into Marketing Technopologists, there is tremendous opportunity. If eMarketer is right, 3 out of 4 companies are not ready for this new world. So the person that is willing to lead the charge will have an invaluable competitive advantage…for their brands and in their own careers. Seth Godin summed up this opportunity when he wrote that:

“I think a new divide has opened up, one that is based far more on choice than on circumstance. Several million people have chosen to become the haves of the Internet, and at the same time that their number is growing, so are their skills…As a result, your most-connected, most influential customers are part of the digerati. They can make or break your product, your service or even your religion’s new policies. Because the Net is now a broadcast (and a narrowcast) medium, the digerati can spread ideas.” Leaders who embrace the mindset of a Marketing Technopologist have the opportunity to become the “digerati” of their profession.

Dave Knox – “Marketing Technopologist” at Procter & Gamble Twitter - @daveknox Blog – www.hardknoxlife.com

 

 


 

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 Brand Me Academy

Where : A city near you

What : Contact us at info@brandmelive.com
             if you are interested in Brand Me
             Academy coming to your city and/or
             if you would like to assist in hosting.

When : Fall 2010



Social Media

Articles & Books

The Social Media Bible: Tactics, Tools, and Strategies for Business Success The Social Media Bible: Tactics, Tools, and Strategies for Business Success
by Lon Safko

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, services, and way of doing business. More

Technology

Articles & Books

A great blog where you receive up-to-date information about the newest technology and reviews from the editors is www.engadget.com. If you want to be in the know on the most cutting edge technology as it is announced this is the site for you.
Perseverance: True voices of Cancer Survivors

Big Ideas

Articles & Books

The Social Media Bible: Tactics, Tools, and Strategies for Business Success The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million
By: Donnie Deutsch

In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. More

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Tell us how Brand Me has empowered you! You and your brand could be featured next! Please write to us and share your story. Please submit no more than 250 words with photos or video to info@brandmelive.com.


Melissa Dawn Johnson
Leading Authority on Global Branding
and Personal Transformation